PR (Public relations)

Personnel is the main potential of the company. The success of the entire organization depends on the results of his work. Relations within the team affect the performance of each employee. For the whole company to work as a single coordinated mechanism, it is necessary to establish internal corporate communications.

Ensuring coordinated work within the company is facilitated by special events in PR. Corporate (internal) PR is responsible for creating favorable business relationships in the team and ensuring staff commitment to the organization as a whole.

Corporate PR Definition 

Corporate PR is an internal policy of a company aimed at creating a positive image of an organization within its team.

It should be noted right away that corporate events for employees are not able to solve the internal problems of the company. The entertainment program is designed so that the staff could relax and take a break from heavy workdays.

Each organization needs internal PR management. But, unfortunately, management turns to PR services only when a team crisis is inevitable. Ideally, a competent internal communications manager should conduct continuous work with the staff of the company. His actions should be focused on maintaining a friendly atmosphere within the team and building loyalty to the company itself.

Maintaining a favorable relationship and creating a corporate image is feasible through the introduction of many PR-technologies.

Corporate PR Technologies:

  • Communicative: internal corporate events, adaptive and team training, competitions and a board of honor, competitions, corporate celebrations;
  • Analytical: questionnaires, personnel monitoring, and other PR-events;
  • Organizational: meetings, joint development of the company’s image;
  • Informational: corporate website, the introduction of a hotline, bulletin boards, publication of newspapers, magazines and video blogs for staff.

External and internal corporate PR are two components that are responsible for shaping the image of the organization. If the PR of the company is set up correctly, then the whole business works as a single streamlined mechanism.